Twenty years ago, I started Verbeck Associates with a simple goal: to help business owners better understand their numbers and build stronger companies. Since then, I have worked alongside owners and leadership teams through growth, turnarounds, cash shortages, acquisitions, reporting challenges, operational changes, and more than a few unexpected surprises. What I have learned is …
We’ve hit the halfway mark of 2025. Before the second half sprints ahead, now’s your chance to pause the hustle, zoom out, and make sure you’re on the right track. Summer is here with its slower pace, family getaways, and a well-deserved breather. But it’s also a golden opportunity to hit pause with purpose. Mid-year is …
Forecasting should give you clarity—but too often, it just gives you a false sense of security. A spreadsheet with perfect rows, tidy formulas—and zero connection to reality. I’ve made the same mistake—Excel can produce whatever numbers you want. It’s not really a forecast. It’s a budget remix with new dates. The Problem: Forecasts Become Fiction …