About Us
Practical Financial Guidance You Can Count On
Focus Your Time And Efforts On Running Your Business
Maximize Your Focus. Optimize Your Profits.
At Verbeck Associates, we are not just financial advisors—we are your strategic partners in driving business performance and growth. As seasoned experts in corporate financial management, operations, and business coaching, we specialize in transforming your financial challenges into actionable strategies that lead to measurable success.
What We Do:
We provide Fractional CFO Services tailored to small and mid-sized businesses (SMBs) that are struggling with profitability, cash flow, or financial clarity. Our founder, Jon Verbeck, has developed a proven, results-driven framework designed to address the unique financial needs of growing companies. This approach includes:
- Transparent Financial Reporting & Accountability: Weekly scorecards, financial process optimization, and robust numbers that provide clarity and control.
- Dynamic Financial Forecasting: Rolling forecasts and financial modeling to keep you ahead of changing conditions.
- Cash Flow Mastery: A practical 3WCFF model for managing and improving cash flow.
- Actionable Business Improvement: Clear strategies, metrics, and measures to boost your bottom line.
Your Fractional CFO—A Strategic Partner in Your Growth
Think of Verbeck Associates as your outsourced Chief Financial Officer, offering high-level expertise on a flexible, part-time basis. We embed ourselves in your business, providing continuous support and real-time guidance—without the full-time cost. With 24/7 access to our team, you’ll never feel alone in navigating your company’s financial journey.
Why Fractional? Many SMBs require the strategic leadership of a CFO but don’t need someone full-time. Our Fractional CFO services give you exactly what you need—focused financial leadership, strategic insight, and execution—tailored to your business needs.
A Cost-Effective Path to Expertise
As a part-time CFO, we combine the financial acumen of a senior executive with the cost-effectiveness of a flexible engagement. You get the benefits of experienced financial leadership, without the expense of a full-time hire. Our goal is simple: to ensure your business operates more profitably, scales more efficiently, and becomes more valuable over time.
We are a tight-knit team of business performance and finance experts, dedicated to your company's success. Together, we’ll align your financial strategy with your broader business goals, so you can focus on what you do best—growing your business.
Let’s Talk About Your Next Level
Ready to explore how a Fractional CFO can help transform your business? Schedule a free 15-minute consultation with us today!
Get to Know Jon Verbeck
Professional CV
Professional CV
Jon Verbeck is an experienced and dynamic business leader with over 35 years of expertise in diverse business functions. His background spans executive leadership, financial management, operations, human resources, and performance management. Known for his strong communication and interpersonal skills, Jon has achieved consistent success in driving growth and delivering results.
Professional Experience:
Jon’s career has included significant roles in financial management and consulting, with notable positions such as:
- CFO of a rapidly growing PC manufacturer: Jon served as the Chief Financial Officer for 14 years, helping guide the company through significant growth and operational challenges.
- Audit Manager at KPMG: His career started with foundational financial experience in both large and small companies while working at KPMG, a global accounting firm.
- Consulting CFO: Jon now works as a consulting CFO for public and private companies of varying sizes, providing a range of services, from financial modeling to strategic assistance.
Key Areas of Expertise:
Jon has a well-rounded skill set with a focus on:
- Interim/Part-time CFO services, providing expertise for organizations in need of financial leadership without a full-time commitment.
- Turnaround and Profit Improvement strategies, helping businesses overcome financial struggles and improve profitability.
- Business Process Reengineering and Business Modeling for organizations needing efficiency and strategy optimization.
Notable Projects:
Jon has worked with a wide variety of clients across different industries, including manufacturing, distribution, non-profits, medical practices, and higher education. He has helped businesses ranging in revenue from $2 million to $1.4 billion, providing:
- Growth strategies for start-ups and growing businesses.
- Strategic planning and business modeling to streamline operations and improve cash flow.
- Turnaround management for troubled companies, including comprehensive restructuring efforts.
Awards and Recognition:
- 2017 Turnaround of the Year Award from the Turnaround Management Association.
- Featured in the Journal of Corporate Renewal (January/February 2018).
- Recognized for his expertise in improving profitability and executing turnaround strategies.
Certifications and Education:
- Bachelor of Science in Accounting from Syracuse University’s Martin J. Whitman School of Management.
- Certified Public Accountant (CPA), licensed in New York State.
- Member of the American Institute of Certified Public Accountants, Turnaround Management Association, and New York Society of CPAs.
Personal:
- Jon is also an Ironman Triathlete, showcasing his dedication and commitment not only in business but also in personal achievements.
Jon’s wide-ranging expertise, from financial modeling and strategy execution to managing turnaround projects, has made him a trusted advisor to businesses of all sizes, ensuring their financial health and long-term success.